15 Powerful Marketing Words to Use in your Marketing Activities and 15 to Avoid

Language is the most versatile and potent media that becomes all the more powerful when understood clearly. It not only establishes a connection but also compels them to listen to what you have got to say. Likewise, in business, the usage of powerful marketing words can make your brand. While using certain lingos can even break it.

Especially for marketers who are into email marketing, social media campaigns – a strict vigilance over the choice of language and certain words is paramount. Just as you are not willing to click any link or email that comes in your inbox, in the same way, most of your emails go straight to the Trash folder or kept ignored for months, years, or forever.

Enough of the trouble. We have a secret of boosting your marketing campaigns and emailers in such a way that gets you more organic leads, and guaranteed conversions. And today, we are going to share that secret with you all. Keep scrolling.

The Science behind Marketing Language

You see, every action in this world has a scientific aspect to it, and our marketing is no exception. There’s a perfect science to marketing as well, the very essence that one must tap into in order to improve the bottom line for their business.

And that is, to determine the marketing words to boost your brand, most importantly for your objective. And which are the ones you must strictly avoid as they can put you in harm’s way. A word or a phrase that works for a particular business, might not for you, and vice-versa. So you must keep on doing A/B testing, taking necessary precautions, of course.

This way, you can narrow down the specific keywords that your target audience accepts happily. There are brands that have mastered this aspect of marketing and thus come up with massively viral content every now and then.

The Combination of Right Words – The Subtle Art of Effective Marketing

Creating the perfect messaging must have a clever parity of humor, wit, and of course, professionalism. You cannot sound too zany in your brand messaging. Nor too grim. This ideal concoction creates effective marketing phrases for constructive marketing communications.

So now it’s time to guide you about the powerful marketing words that amp up your business and create magic on your target audience. Let’s get your feet wet!

You: Make your email or campaign sound personal. These days, personalized marketing is the key to a successful business, and speaking directly to the customer is the best way to spice up your personalization efforts.

Value: This is a magic word that makes your prospects turn their heads towards your offerings. Everyone wants to be valued and expects valued services. Use such power words for social media and highlight the benefits they can expect from your service.

Unsurpassed: You can motivate your prospects to feel curious about something that might happen once they make the purchase.

Epic: Draw your prospects towards something breakthrough, revolutionary. This will make them want to be a part of that giant leap. Such positive sales words go a long way, provided you give something worthy.

Because: Give them a reason (should be a compelling one) to take action.

Relentless: Pack your content with emotion. Do not leave it all banal and unappealing. Instead of using just “Dark Red”, some lipstick and nail polish brands use “Relentless Red”, “Relentless Ruby”, “Relentless Relish” – not just to stand out, but to evoke emotion.

Tempting: The word itself is so tempting that you want it or not, you will get drawn to it. Usually, confectioneries and cosmetic brands use these words to pique their consumers’ psyches.

Secret: Everyone loves secrets. Knowing the secret to do something right is probably the numero uno search by most people. So how about revealing some secret in your content. One of the best marketing words to use to rev up the rhetoric.

Risk-free: A golden word noticed in the first gaze by an onlooker, “risk-free” gives a sense of assurance to anyone. Even in the brick-and-mortar stores, when we look around an ad and see “100% Risk-Free Deal”, psychologically we get drawn to know everything about it. That’s the beauty of this magic word. Use it wisely, and yes, ensure you truly offer a risk and hassle-free deal to your customers.

Now a few short phrases/sentences, as in:

“An offer you cannot refuse”, or “A bargain you can never beat”: Alluding to the 1972 Francis Ford Coppola classic, ‘The Godfather’, this expression (An offer….) is iconic and still contemporary. This phrase alone gives you such supremacy and authority, which your prospects can never ignore.

“Let’s give it a shot”: A more American-spirited colloquial phrase, this phrase makes you appear sassy and confident. So much so that you compel the prospect to hit the CTA button for sure.

“Everything you need”: Giving your audience an encompassing view of your offer that (apparently) includes all of their pain points. A miraculous elixir, that is just what they need to get rid of their specific problems and achieve their goals. A powerful phrase to straight away elevates your status as a marketer and brings you to your audience’s notice.

“Never say never”: This might sound a bit stagy, but it goes without saying that anything out-of-the-box turns head. Likewise, implementing such words or sentences does create an impact on the onlooker. An email with such a subject line can never land up in the trash folder. Neither can a marketing campaign with such bold words fail to create engagement.

“The Ultimate Guide”: Aha! It is a no-brainer that millennials these days search for relevant guides and ‘ultimate’ solutions for their issues. Well, there you have it- a power word that piques their curiosity and makes them hit the CTA button. Include such lines in your email subject, eBooks, or as campaign headings. And feel the difference!

“Cancel at anytime you want”: Once again, you give your target audience the freedom, the flexibility to make their choices without any obligation. Once you make your offering no strings attached, you automatically make it easier for them to choose you; because they feel assured that they won’t be held back.

So that was it, the magic marketing words to use in your marketing purpose that can greatly impact your landing page conversions, social media engagement, and purchases. Now let’s take a tour of some of the marketing words to avoid at all costs. Dig in.

Lit: Yeah, you may flood your newsfeed and posts with this quirky term, but don’t you ever use this in your sales and marketing content. Or else you’ll be making a grave mistake. These young slangs are a strict no-no for any professional notes.

Miracle: No, you are not offering a miraculous potion to your audience. All you are doing is what thousands of marketers do. What really matters is how you do that. Talk about your originality in doing a thing that can give your prospects value over other brands.

Unique: Do not oversell. Everybody claims to be unique. Do not be unique, be smart!

Great: Another overly generic term. Stop using this word in every post, emailer, or content you create.

Cheap: Your target audience does not want cheap thrills. They just want value for their money. Using the word cheap can hurt their ego, and your marketing efforts can backfire. Show them value with your offering, do not downgrade it.

Chill: Undoubtedly, it makes you sound cool. But only when you are with your friends. Not during a formal meeting with your board members, customers, not even online. You do not want your content not to be taken seriously by your prospects, right? These colloquial slangs do that exactly.

Forbidden: This is a free world. Nothing is forbidden unless it harms someone. So do not overdo your write-up with such ridiculously dramatic words.

Classy: Now, who defines “Class”? Definitely not us. Class is merely a status quo that has got nothing to do with business. Make your services and products for everyone and do not label them with the word “classy” or “aristocratic”. It is such a feudal thing to do.

Obviously: Though this appears to be harmless, “Obvious” sounds too obvious and predictable. And anything that is too predictable and lacks subtlety doesn’t work much with the consumers now.

All of these “must be avoided” words take us to some more sentences and phrases to be avoided. Check them out for good!

“I can’t even”: Like this doesn’t even make any sense. Rather it makes you (your offering) confused and overwhelmed with emotion, both of which are extremely unprofessional. You want to sound informal, you do, but make your choices wisely. For the sake of informality, do not lose your civility.

“You are speaking to a Market Strategist”: This has a shade of arrogance in it. Well, it can be done in a much less browbeating manner. You can put it like,”We have a strategy. Let’s find out if it’s meant for you”. You see the difference? You establish your authority, without being assertive.

“Stop what you’re doing and see this”: This not only sounds rude but also feels like you are ordering someone. Avoid this rookie mistake that can yield an opposite reaction from your audience than what you hope for. Mellow it down and say it like,”We’ve got something that you got to see”. This is still a savior.

“With due respect”: No, there’s no respect at all. Originally used to soften a jibe, this phrase has evolved much to mean something entirely different. A subtle disrespect is always there. Moreover, this word has been used to death. Simply put, avoid using such apathetic phrases.

“On fleek”: It’s of no use to confuse your audience with words or phrases that are not used in mainstream conversational English. “On fleek” is rather a harmless term implying someone perfect and trendy, but you never know if it would raise some eyebrows and you lose many prospects. You cannot risk your brand I believe!

“Does that make sense”?: Stop before you even think of putting this phrase anywhere in your branding collateral! Usage of this phrase doesn’t end so well as your audience can interpret it as an insult. Your target audience is intelligent enough to understand what you are saying, so no need of stressing it. Simply put it like,”Was that coherent enough”?

Final “Words”!

It’s about time you revise your marketing write-ups and take note of the smart and powerful marketing words. It’s important to remember that language is the quintessential mode of communication that makes it easier to understand human feelings.

However, the choice of words matters the most while you communicate. Most importantly, in marketing, where you are ought to convince and convert.